Yup, WW announced this week that it is launching a "sister" event to MusicfestNW called Portland Digital eXperience or PDX. That's all I know; they don't tell me nothin' around here, so here's the press release:

Willamette Week today announced that MusicFestNW (MFNW), the internationally acclaimed music festival held in downtown Portland, will be expanding its format in 2012 to include an event focused on technology, startups, and digital creativity, called the Portland Digital eXperience (PDX).

Expanding to a festival format, the panel-driven, tech-oriented programming will run during the weekdays leading into MFNW musical acts and parties in the evening.

“We’re thrilled at the prospect of expanding MFNW to a new — but entirely complementary — audience,” said WW’s Mark Zusman. “This is a natural progression for this event. And we’re looking forward to collaborating with the Portland tech community to make it happen.”

Held in Portland, OR September 5th – September 9th, 2012, MFNW is one of the country’s largest music festivals. The attention to curation that has made MFNW a destination event will be applied to PDX’s programming.

In charge of the event will be Rick Turoczy, a co-founder of P.I.E.(Portland Incubator Experiment) and the man behind Silicon Florist, the definitive blog covering the Portland tech industry. “Many of the entrepreneurs in Portland have talked about the need for an event like this — a festival that puts the Portland tech scene on a bigger stage,” said Turoczy. “I’m thrilled that we are providing the opportunity and resources to help bring that vision to reality.”