Nike has picked Washington County for a planned major expansion, selecting property it already owns over Portland's South Waterfront.
Portland had been in the running for Project Impact, which promises to create as many as 6,000 new jobs in the coming decades. Julia Brim-Edwards called the Mayor Charlie Hales at 2:15 pm today to say they were going with Washington County, Hales' spokesman Dana Haynes tells WW.
Until that phone call, the mayor's office did not know Nike's decision. "I had written drafts saying yes we got it, no we didn't, and I don't know," Haynes says.
In a statement, Hales expressed disappointment in Nike's choice.
"The site offers a unique opportunity for Portland to create an urban corporate campus," Hales said. "It's a 30-plus-acre site, on the riverfront, connected to a public transportation system and – hey, it's got a view of Mount Hood! If there's a better urban site for redevelopment in America: Show me."
WW first reported in December that Nike was eyeing Portland as well as considering expansion on its own campus.
Officials at the city of learned today that Nike will not expand its operations to the cityâs South Waterfront. Portland had been in the running for the major project, which promises to create as many as 6,000 new jobs in the coming decades. Instead, that project will happen on property Nike already owns, adjacent to its headquarters in Washington County. âThe city, the Portland Development Commission and Multnomah County presented Nike and its representatives with a comprehensive and compelling proposal,â said Portland Mayor Charlie Hales. âIâm proud of the effort our team put together. And Iâm thrilled that the project, and the jobs, are staying in the metropolitan area.â The city and county had entered a non-disclosure agreement with Nike, in which the development was code-named Project Impact. In the summer and fall of 2012, consultants from Nike approached the PDC about potentially moving into the city. Leaders from Portland, the PDC, Multnomah County and Greater Portland Inc. responded jointly. Discussions hovered around an estimated 30 acres on the South Waterfront owned by the Zidell family. Hales said the Zidell property likely will be developed even without Nikeâs involvement. âThe site offers a unique opportunity for Portland to create an urban corporate campus,â Hales said. âItâs a 30-plus-acre site, on the riverfront, connected to a public transportation system and â hey, itâs got a view of Mount Hood! If thereâs a better urban site for redevelopment in America: Show me.âPatrick Quinton, executive director of PDC, said the process has been positive, even if the city did not get the outcome it desired. âWhile we are disappointed, we look forward to our continued collaboration with Nike in support of initiatives like Nike+ Accelerator and our joint efforts to present greater Portland as the global hub for the athletic and outdoor industry,â Quinton said.Hales said Nikeâs expansion in the metro area confirms the regionâs position as a leader for athletic and outdoor companies. The expansion will benefit the regionâs cluster of more than 200 companies and service providers in the athletic and outdoor sector. âWe would have been pleased to see Nike expand in Portland. But Iâm gratified that the expansion of this home-grown company will happen right here at home,â Hales said. âThis expansion will have a huge impact on the regional economy.â