—the city’s newest taxi company—is trying to gain customers and build loyalty in one of the most direct ways possible: free rides.
The company wants Portlanders to know more about Union Cab, which touts itself as a taxi service that offers betters wages than other cab companies—plus benefits and retirement plans.
At a City Hall rally today—put on with support of Oregon AFL-CIO—Union Cab officials announced they will offer fareless rides Friday from 3 pm to 10 pm.
The company was formed in response to findings in a January 2012 city report
that found many contracted taxi drivers work for low wages and no benefits
Union Cab, said AFL-CIO President Tom Chamberlian, is “an example of a community workers who they knew deserved more and got it.”
The cooperative cab launched this spring with 50 cars, is a cooperative pushed in part by labor unions, which have tried to organize cab drivers in the city over the past decade.