Do not be alarmed, Portland, this is only a test. Along with Indianapolis and Columbus, Ohio, we are a test market for R.J. Reynolds Tobacco's latest attempt to cash in on the smokeless tobacco sales boom, as WW reported last week.
This isn't tobacco you chew and spit though. No, no no, the Camel Orb's are candy. And according to U.S. Sen. Jeff Merkley (D-Ore.), every design element was nefariously schemed to get children hooked on the sweet new treats that come in two flavors and pack three times more nicotine than cigarettes into each pez-shaped piece.
That's why Merkley is sponsoring an amendment — and posting a video about it — that would put tobacco products under the regulation of the Food and Drug Administration, requiring a study about the health effects of tobacco candy on children to be released within two years. If the amendment passes, Merkley hopes the FDA's review of the candy would eventually lead to the product being banned.