Mad Men Season 4 opener on AMC revolved around
Turns out that the turn of the century company, famous for its sleek, modest swimwear, is getting trounced by competitors selling teeny bikinis with shockingly salacious ads.
Draper calls the Jantzen bunch "prudes" behind their backs
She's a silly woman.
makes some fabulously sexy old school swimsuits and is definitely un-prude-y
Mad Men
Mad Men airs on AMC every Sunday night at 10 pm.
Photos courtesy of and Jantzen.