Yeezy is exploding the internet with his new clothing line collaboration with Adidas, called “Yeezy Season 1,” which launched yesterday. Since the military-inspired shoe and apparel line’s debut at New York City fashion week, all anyone talked about was how it’ll sell out in seconds and make you look like the coolest person ever.
Portland’s Machus Clothing on East Burnside has the goods (for now). Owner Justin Machus’s store stocks Adidas’s high fashion collaborations like Y-3, Raf Simmons and Yeezy’s 350 Boots. For the Season 1 launch, Machus made a secret, pop-up display and invited the store’s most loyal customers to view the line early.
The styles are simple—camo-print T-shirts, olive green bomber jackets, plain grey sweatshirts—but Season 1 goes way beyond Kanye’s previous efforts with French brand A.P.C.
One of the most noticeable aspects of Season 1 is it’s use of color. Machus—like most high fashion boutiques wooed by health goth—stocks mostly black and white. Kanye’s collection is almost entirely color, albeit stormy greys, dark camos, the occasional washed-out salmon and slate greys.
His last line featured a $250 white t-shirt. The price range hasn’t changed, with a $2,000 jacket and Season 1 shirts running $200. But that’s retail.
The upsell value on these pieces is yet to be determined, but if his sneakers are any indicator, every minute you wait is costing hundreds. The Yeezy Boost shoes, both low 350s and the hightop 750, are listed online for over $2,000. The retail is $350. By the time you’ve finished this video, every piece might be sold out.