One of the most noticeable aspects of Season 1 is it’s use of color. Machus—like most high fashion boutiques wooed by health goth—stocks mostly black and white. Kanye’s collection is almost entirely color, albeit stormy greys, dark camos, the occasional washed-out salmon and slate greys.
His last line featured a $250 white t-shirt. The price range hasn’t changed, with a $2,000 jacket and Season 1 shirts running $200. But that’s retail.
The upsell value on these pieces is yet to be determined, but if his sneakers are any indicator, every minute you wait is costing hundreds. The Yeezy Boost shoes, both low 350s and the hightop 750, are listed online for over $2,000. The retail is $350. By the time you’ve finished this video, every piece might be sold out.