By Sarah Donofrio
Andrea Beaulieu has made her mark on the Portland fashion scene in almost record time.
Originally from LA, the designer moved to town in 2014 and won a Portland Fashion and Style Award for Best Emerging Designer only a few seasons into the inception of her label, Moore Custom Goods. She's featured in every big fashion show in the city, and last April traded a modest shop in the Pearl for a large storefront on trendy Southeast 28th Avenue.
Now, Beaulieu is holding her first solo runway show, in the 10,000-square-foot North Warehouse, to celebrate the launch of Moore's spring-summer 2018 collection. As with many modern independent labels, the show will be an interactive "shop the runway"-style presentation—attendees can purchase items as they see them come down. But unlike at many runway shows, there will also be a live photo shoot, performances by local synth-pop group Talk Modern and the NW Dance Project, and refreshments provided by Tight Tacos, Portland Juice Co. and Ristretto Roasters.
So far, the sneak peeks of Moore's spring collection reveal bright florals. Beyond that, though, all Beaulieu is willing to say about it is that "the fabrics are very exciting."
Though her ready-to-wear collections fill the racks, "custom goods" are still a large part of Beaulieu's business. She specializes in everything from women's and men's clothing to swimwear, plus-size and lingerie. It is perhaps easier to define Moore's offerings by what she doesn't make: beaded bridal gowns, tailored suiting and, as a vegan brand, anything leather.
Beaulieu recently took her diverse line to New York in March, where she had a pop-up at the Department in Williamsburg.
"I was very specific about the product I chose to showcase," she says. "Graphic items sold well, which are not what I typically focus on in the Portland market."
Her custom work has taken her beyond individual clients and into partnership with large names like Budweiser and Nike. She is currently working on a project for a Portland-based athletic brand that integrates Tyvek fibers—another project she's unwilling to divulge many details about. "I wish I could say more," Beaulieu says.
The inclusivity and versatility of her brand message will be echoed down the runway this week, but the diversity will not just be reflected onstage. Tickets for the event are $25 at the door, and all seating will be first come, first served.
"I wanted to break down the barrier," she says, "offering front-row seating to the most eager, not the people with the most money."