Thank You, Portland!

As of midnight on Dec. 31, Give!Guide had raised $8.1 million to support 235 incredible local nonprofits.

G!G 2022 Header Image

Two hundred thirty-five of the finest nonprofits in the area thank you for your tremendous support through WW’s Give!Guide. This is another reminder that none of us should ever underestimate the goodness and generosity of Portlanders (and many others).

As of midnight on Dec. 31, Give!Guide, presented by Morel Ink, had raised $8.1 million to support incredible local nonprofits and lift up our community in 2023.

That total, raised from 16,846 donors, surpasses the $8 million goal set by the campaign. It was the largest goal ever set. Given the unpredictable economy, lack of stimulus funds, threat of recession, and slow election results, we weren’t sure if it could be pulled off.

It could, and you did.

We reached the goal at 11 pm on Dec. 31 and cruised into new territory up until midnight. This is the most money a Give!Guide campaign has ever raised. And it marks the third consecutive year of record-breaking Give!Guides. More than $56 million has been raised since its founding in 2004, with $22.5 million of that since 2020.

After a rough-and-tumble year full of economic worries and civic concerns, it’s reassuring to see so many people resist the easy path of cynicism and instead do something positive for our community. To those of you who donated, spread the word, or otherwise helped make Give!Guide a success this year, we thank you for your tremendous support.

Here’s a closer analysis of the numbers. These are preliminary, meaning we still have a full reconciliation period to go through and probably a few checks in the mail to process. But this is where we are right now.

And it’s AMAZING.

Toni Tringolo

Give!Guide Executive Director

Josh Rentschler

Give!Guide Campaign Assistant

Richard H. Meeker


P.S. We are always looking to improve. Donors will receive questionnaires soon. And you can always email suggestions at any time to

P.P.S. You can still support this cohort of nonprofits by visiting During our offseason, all donation buttons link directly to nonprofits’ giving portal.

Give!Guide by the Numbers

$8,130,353 total donated

• 102% of this year’s goal reached

• 16,847 donors

• 28,058 donations

• 66,169 transactions

• $50 median donation

• $325,126 largest donation

• $672,502 in matching gift funding

• 448 nonprofit business partners

Give!Guide 2023 Total Raised by Category


Each of these nonprofits has won a $1,000 cash prize for having the most young donors in their category.

Animals: Cat Adoption Team

Civil & Human Rights: Street Roots

Community: Native American Youth and Family Center

Creative Expression: Artists Repertory Theatre

Education: Wild Diversity

Environment: Friends of Trees

Health: Planned Parenthood Columbia Willamette

Home: Taking Ownership PDX

Human Services: Immigrant and Refugee Community Organization (IRCO)

Hunger: Blanchet House & Farm


This year featured an unprecedented number of Big Give Days to sweeten the pot for donors and make a big impact on giving. A total of $4,532,174 was raised on BGDs.

1. Nov. 3: E-Bike Giveaway from Splendid Cycles

Winner: Emma

2. Nov. 9: Game Time with the Blazers

Winners: Adam, Michael, and Annica

3. Nov. 17: Atlas Tattoo’s Big Ink Giveaway

Winner: Brett and Kailtyn // 35 & Under Winner: Briana and Simone

4. Nov. 23: Big Book Day with Powell’s

Winner: Natalie // 35 & Under Winner: Kiana

5. Nov. 29: A Seaside Getaway at Salishan Coastal Lodge

Winner: Mary

6. Dec. 7: Shopping Spree from New Seasons Market

Winners: Erica, Emily and Lisa

7. Dec. 15: Cotopaxi’s Big Travel Pack Giveaway

Winners: Michael, Jordana, Alexsis and Laura

8. Dec. 21: Trek’s E-Bike Extravaganza

Winner: Jamey

9. Dec. 27: Big Bird Day with Backyard Bird Shop

Winner: Jennifer

10. Dec. 28: Big Beer Day with John’s Marketplace

Winners: Steve, Lisa, Claire, Andrew and Justin

11. Dec. 29: Portland Nursery’s Big Plant Palooza

Winner: Emi // 35 & Under Winner: Michelle

12. Dec. 30: Oregon Cultural Trust’s Mt. Hood–Timberline Lodge Experience

Winner: Betty


Give!Guide is Willamette Week’s annual campaign to raise funds for— and draw attention to—the good works of local nonprofits. Nonprofits must apply to be considered for selection. Give!Guide 2023 applications will be posted on April 1 and due April 30. New sponsors, business partners, Big Give Day prize partners, and other potential helpers should email to start a conversation.

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