Starting this fall, the Mercury will publish biweekly. The paper made the announcement today on its blog.
The Mercury has published on a weekly schedule since it was founded in 2000. The blog published today explains the reason for the transition as follows:
We’ve been adapting to the changing media landscape since day one (way back in 2000), and we’re ready to switch things up. According to our research, Mercury readers use our website to connect and find out the latest news on a daily basis, then take our paper home to peruse and make their entertainment plans at a more leisurely pace.
Last year, The Stranger, which is The Mercury's Seattle-based sister publication, also switched from a weekly to a biweekly paper. At the time, The Mercury wrote a blog addressing the change and their plans to remain a weekly paper.
Publishing less frequently reduces paper and ink costs, which is often one f the largest overhead expenses for papers. The Mercury's new format mirrors The Stranger's—a larger paper that's stapled together, rather than the tabloid format that most alternative newspapers conform to.