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UPDATED--Screw Market Share: Whole Foods subpoenas New Seasons' financial and marketing records.

UPDATED TUESDAY, DEC. 2: Whole Foods just emailed me to respond to this post.
ORIGINAL MONDAY, DEC. 1 POST:
unexpected consequences for the Portland-owned New Seasons
Whole Foods (270 stores and counting) is using their lawsuit as an opportunity to subpoena New Seasons' financial and marketing records.
Whole Foods swears that the info is for its lawyers
some of the people at Whole Foods have a history of less than stellar behavior
New Seasons has filed a motion with the FTC
UPDATED TUESDAY, DEC. 2: Whole Foods just emailed me this statement responding to this post and the New Season subpoena:
Image of Brian Rohter courtesy of newseasonsmarket.com.
A big thanks to Darryl for the heads up on the New Seasons post.