Sustainable Toothbrush Startup Goodwell Co. Wins PitchfestNW 2019

It aims to empower people to “make a sustainable choice in their daily oral care routines.”

Goodwell Inc. at PitchfestNW. (Sam Gehrke)

The winner of Pitchfest 2019 is Goodwell Co.

The company creates environmentally conscious oral hygiene products that empower people to "make a sustainable choice in their daily oral care routines," its website says. It offers toothpaste, toothbrushes, floss, accessories and something called the Be.Brush, "the world's first non-electric powered toothbrush."

Goodwell Co. was selected by 27 judges from among a record crop of 129 startups, including 7 foreign startups.

"The judges were all in agreement that this was the best quality of pitches that we've seen" compared to previous years, said Jon Maroney, a general partner at Oregon Venture Fund, which sponsored Pitchfest.

PitchfestNW 2019. (Sam Gehrke)

The other nine of the 10 finalists were:

ReelDx, Inc.


Pop-Up Post Inc + ChromaColor LLC

First Ascent Biomedical

Vino Voyage

Veana Therapeutics Inc.



Minnow Technologies, Inc.

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