The winner of Pitchfest 2019 is Goodwell Co.
The company creates environmentally conscious oral hygiene products that empower people to "make a sustainable choice in their daily oral care routines," its website says. It offers toothpaste, toothbrushes, floss, accessories and something called the Be.Brush, "the world's first non-electric powered toothbrush."
Goodwell Co. was selected by 27 judges from among a record crop of 129 startups, including 7 foreign startups.
"The judges were all in agreement that this was the best quality of pitches that we've seen" compared to previous years, said Jon Maroney, a general partner at Oregon Venture Fund, which sponsored Pitchfest.
The other nine of the 10 finalists were: