Sustainable Toothbrush Startup Goodwell Co. Wins PitchfestNW 2019

It aims to empower people to “make a sustainable choice in their daily oral care routines.”

The winner of Pitchfest 2019 is Goodwell Co.

The company creates environmentally conscious oral hygiene products that empower people to "make a sustainable choice in their daily oral care routines," its website says. It offers toothpaste, toothbrushes, floss, accessories and something called the Be.Brush, "the world's first non-electric powered toothbrush."

Goodwell Co. was selected by 27 judges from among a record crop of 129 startups, including 7 foreign startups.

"The judges were all in agreement that this was the best quality of pitches that we've seen" compared to previous years, said Jon Maroney, a general partner at Oregon Venture Fund, which sponsored Pitchfest.

The other nine of the 10 finalists were:

ReelDx, Inc.

Retrolux

Pop-Up Post Inc + ChromaColor LLC

First Ascent Biomedical

Vino Voyage

Veana Therapeutics Inc.

DiaBits

TOUGHER, Inc.

Minnow Technologies, Inc.