Ryan Reynolds’ New Aviation Gin Ad Hilariously Satirizes Artisan-Obsessed Portland

Farmers e-scoot to citrus groves and whisper words of apology to bitter juniper berries.

By Elise Herron

Last February, bro-joke master Ryan Reynolds purchased "significant" ownership of Portland-made Aviation Gin.

Today, the Canadian-born actor released a hilarious new ad for his booze venture, Portland Monthly first reported.

The two-minute long advertisement satirizes artisan-obsessed Portland with a mock representation of the gin's distilling process.

In the video, distillers' days begin with four hours of silent meditation, followed by e-scoots down to fruit groves and whispered words of apology to bitter juniper berries.

"All of our botanicals are humanely caught, cage-free and grain-fed," Reynolds jokes in the video. "And before [the gin] departs home, serenaded to the healing music of Sarah McLachlan."

Even if you hate the Deadpool franchise (which is totally acceptable), Reynolds' Aviation ad is well-worth watching for a chuckle.

Related: Actor Ryan Reynolds Discusses His Purchase of Portland-Made Aviation Gin.

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artisanAviation Gindistilleryginjuniper berryPortlandportland satireRyan Reynolds

Elise Herron

Elise Herron

Elise Herron grew up in Sisters, Oregon and joined Willamette Week as web editor in 2018.

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