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1407 SE Belmont St., 503-970-1173, olofragrance.com.
When Heather Sielaff smells a fragrance, she sees an aura. She feels a mood. The self-taught parfumier opened Olo in 2009, crafting unique scents to complement personality and lifestyle in an accessible way. Though often engaging in exclusive collaborations with tastemaker brands like Monocle and Broccoli magazines, the in-house line, Siela, is a star-studded unisex lineup from which many find it difficult to stray.