PORTLAND NEEDS WILLAMETTE WEEK.
NOW WILLAMETTE WEEK NEEDS YOU.

The need for strong, independent local journalism
is more urgent than ever. Please support the city we
love by joining Friends of Willamette Week.

Blazers Will Wear Patches Advertising Biofreeze Next Season. What the Hell is Biofreeze?

Something about a pain reliever sponsoring a franchise famous for being plagued with injuries just feels right.

Courtesy of Portland Trail Blazers.

By Matthew Singer

The upcoming Blazers season just got a lot…cooler.

No, they haven't traded for Jimmy Butler. Today, the organization announced a multi-year sponsorship deal with Illinois-based sports medicine manufacturer Performance Health, which is noteworthy for one major reason in particular: Starting with the 2018-19 season, team jerseys will be affixed with a patch promoting the company's Biofreeze brand.

The Athletic's Shams Charania also reported that guard Damian Lillard has signed an endorsement deal with the brand.

The announcement was delivered following a hilariously disproportionate day-long tease that ended with Blaze the Trail Cat thawing a new jersey out from a block of ice in the middle of Pioneer Courthouse Square.

According to the company, it is a pain reliever that uses menthol to soothe muscle and joint aches. So it's basically Icy Hot, minus the hot part and Shaq commercials.

It might not be as zeitgeist-y as Bumble, but something about a pain reliever sponsoring a franchise famous for being plagued with injuries just feels right.

Related: Three NBA Jersey Collectors Show Off Their Rarest Finds.