TruBrain Active Nootropics (TRUBRAIN): Drink Review

A little cardboard sleeve of “nootropics” created by “UCLA-trained neuroscientists” to give “genuine focus.”

By Martin Cizmar

TruBrain found the perfect place to advertise. Picture it: late afternoon, sun falling fast in the autumn sky, the day's work done, fantasy football lineup set. So you're on Facebook, scrolling mindlessly down the feed, hoping against hope for something, anything, to inspire one last burst of productivity. And what's this? A little cardboard sleeve of "nootropics" created by "UCLA-trained neuroscientists" to give "genuine focus." One week and $19 later (a promotional price; it's listed at $50), we had a box of 15 packets. And they sorta work, I think. The blend includes not only caffeine (80 milligrams, less than a cup of coffee), but it has delicious-sounding compounds like oxiracetam, L-Theanine and citicoline. TruBrain claims the oxiracetam makes your brain use more energy, and that L-Theanine has a synergistic effect with caffeine. It tastes like condensed Hawaiian Punch and, yeah, it does give you a little more focus than regular coffee. Or even Josta. Remember Josta? Oh, man, there's a Facebook page dedicated to spamming Pepsi with calls to bring it back. Ha-ha. Wow.

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