The weed revolution still won't be televised.
Portland was about to take another step into the brave new world of legal marijuana with what was described as the first-ever pot business commercial on network television—until KATU-TV pulled the plug.
The Portland-area network was scheduled to air a commercial on Wednesday for the upcoming Oregon Medical Marijuana Business Conference. According to a report from Marijuana Politics, the ad would have continued to air during the weeks leading up to the conference on Sept. 12-13.
The commercial, which is already on YouTube and the OMMBC website, is a quick 30-second spot featuring the conferenceâs executive producer Alex Rogers. It doesnât feature any strain or retailer brands, but focuses on changes to Oregon law and the upcoming conference.
Itâs also impressively dense â Rogers manages to say 87 words in less than half a minute.
âAt around 3 oâclock, I get a call from my ad rep in kind of a frantic state, who says I need to talk to the general manager [Tamerlano] ASAP,â said Rogers. âHe told me straight up that he had OKâd the spot and he had no problem with it as a conference commercial, but because the media was portraying it as a landmark event, he was going to pull the spot.â
Rogers expressed disappointment about the decision to pull the ad, especially in light of its focus on the conference.
âThe commercial is very benign, itâs overly un-offensive,â he said. âIt was a very professionally done and presented commercial thatâs not trying to sensationalize cannabis or the cannabis industry in any way.â